Wordmark + Lettermark Logos
2023
Brand Marks
2023
Seadragon Organic’s brand was developed from the ground up — translating a founder-led philosophy into a refined, commercially credible identity system. We designed the wordmark, lettermark and supporting brand marks to balance natural purity with scientific confidence, ensuring the identity feels premium, restrained and trustworthy across both skincare and ingestible categories.
The visual language draws on marine origins and formulation integrity, using minimal forms, considered typography and subtle detailing to communicate quality without excess. Every element was designed to scale — from packaging and product renders through to digital and future line extensions — forming a cohesive brand system built for long-term growth in the FMCG and cosmetic space.
The Seadragon Organic skincare range was designed as a cohesive product family, using a consistent packaging system to establish strong brand recognition across all four SKUs.
Within that system, each product was given its own visual cues to clearly communicate function and usage. The Cleansing Balm and Exfoliating Balm were designed to express purification and renewal, while the Day Cream and Evening Cream form a complementary moisturising pair, differentiated through subtle tonal shifts that reflect time-of-day use. This approach delivers clarity for the consumer while maintaining a scalable packaging architecture suited to future range expansion.
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(2016-25©)
